Simone founded Street Art Walking in Newcastle, N.S.W. in 2011. The project has its roots in creative placemaking, and has seen over 20 site-specific street art interventions across the city, ranging from traditional murals to legal flypostering. This work has been written about across the world. Simone is a member of the Project for Public Space's Placemaking Leadership Council. Attending the inaugural meeting held in Detroit, Michigan in 2013.

The project has its roots in creative placemaking, and has seen over 20 site-specific street art interventions across the city, ranging from traditional murals to legal flypostering. This work has been written about across the world, and has seen Simone invited to join the Project for Public Spaces Placemaking Leadership Council. She attended the organisation’s inaugural meeting with over 200 placemakers from across the globe in Detroit, Michigan.

SAW has painted all kinds of surfaces from brick and concrete outside to interior surfaces inside a shopping centre. We even ran a paste-up project for local council over six months, renewing artworks on a regular basis, by pasting posters outdoors with wallpaper paste.

The success of the project has resulted in securing a number of public art sites on a permanent basis.